Project Overview
Bridgeport Generation Now (BPT Gen Now) is a movement whose mission is to encourage the residents and youth of the City of Bridgeport to take an active role in strengthening their community and become leaders that will create a new cultural identity for the city. The identity system communicates the limitless potential of this movement and the community it serves. A custom typeface and series of background illustrations allow for various interpretations for future campaigns while providing enough structure, consistency, and charisma to be recognized as a single unit.