The Mystery Word Decoder
Overview
The Mystery Word Decoder is a game designed to help children in kindergarten and first grade develop their reading skills by teaching them how to blend letter sounds.
Design
The packaging is designed to integrate into the gameplay by containing the decoder cards and dividing them by level of difficulty. We introduced the solid color base as a unique feature of Lovevery's retained packaging solutions that helps differentiate the brand from its competitors while adding a vibrant element that engagingly presents the product.
Manufacturing
Producing a solid color base for a setup box was a color-matching challenge due to the use of different materials for the setup box wrap, and interior SBS. We achieved a consistent color through an offset lithographic production process, using an expanded gamut of inks to adjust for each layer of the packaging.
